Social media is changing how we see beauty! Women are proudly sharing their natural beauty in all shapes and sizes, and this shift is making a big impact. A recent study published in the International Journal of Fashion Design, Technology, and Education highlights this exciting change. It reveals that the average American woman, who used to wear a size 14, now often wears a size 16 or 18.
The study looked at data from more than 5,500 American women and discovered something important: over the past 20 years, the average waist size has grown from 34.9 inches to 37.5 inches. Susan Dunn, the lead expert on the study, emphasizes how crucial this information is for women everywhere.
“Knowing the average size can significantly impact women’s self-image,” she explains. This means that understanding these changes can help women feel more confident about themselves.
But the fashion industry needs to catch up! Both Susan Dunn and co-author Deborah Christel are calling on clothing brands to adapt to this new reality. “These women are here to stay, and they deserve clothing that fits them,” Dunn passionately states.
The message is crystal clear: clothing manufacturers must change their sizing guidelines to truly represent the real shapes and sizes of modern American women. It’s time for the fashion world to embrace diversity and celebrate every woman’s unique beauty!