The emotion of 9/11 is captured in a touching Budweiser commercial that was shown only once during Super Bowl XXXVI in 2002. The commercial features Budweiser’s famous Clydesdale horses, paying a heartfelt tribute to the people who lost their lives in the tragic event.
The ad shows the horses galloping, all dressed up, pulling a wagon through snowy landscapes and towns.
As the horses enter New York City across the Brooklyn Bridge, the Statue of Liberty can be seen in the background. The commercial ends with the horses bowing down, and the Statue of Liberty standing tall, creating a powerful and respectful moment.
Even though the ad aired only once, its impact lives on through yearly online viewings on each anniversary. The Anheuser-Busch creative team faced many challenges to make this tribute.
They filmed in New York soon after the attacks, with permission from Mayor Rudy Giuliani, Congress, and the advertising community.
In 2011, the ad was shown again on the tenth anniversary of 9/11. Viewers have shared how the images and music of the commercial bring back memories and tears, helping them remember the lives lost and the bravery shown during the disaster.
This shows the strong emotional impact of the video.
One viewer said, “Every time I see it, I feel a wave of emotion.
It’s a beautiful tribute.” Another remarked, “It brings tears to my eyes and reminds me of the strength and resilience of our country.”
The Budweiser commercial remains a powerful reminder of 9/11, honoring the memory of those who were lost and the courage displayed on that day.
Watch the video down below:
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